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Built a system integrated marketing and increased the number targeted hits x3
Client:
Deniti Dentistry
Country:
Russia
Professional field:
Dental clinic
About the client
  • The medical director is a Ph.D. candidate in Medical Sciences, an opinion leader of the European dental corporate group Dentsply Sirona
  • The clinic is constantly working to improve the level of work
  • Highly qualified doctors are working with modern equipment and new technologies
Tasks:
  • To develop the clinic and increase the flow of new patients
  • To identify the factors influencing the decision on the initial appeal
  • To build a strong, recognizable brand
Solution
We identified all the factors affecting the first request
Formed the positioning of an expert, trustworthy dentistry
Taught administrators to sell high-margin services
Established regular analytics of the effectiveness of actions
Results
  • We increased the number of initial visits to the clinic by three times in two years
  • Reduced the cost of attracting a patient by more than two times
  • Increased the share of purchases for expensive, complex services, increasing the average receipt by 30%
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