Implemented system marketing and provided an appointment with the clinic for 2 months ahead
Client:
Dominanta Dentistry
Country:
RussiaProfessional field:
Dental clinic
About the client
- The owner of the clinic is the opinion leader of the European dental corporate group Dentsply Sirona
- The queue for treatment with the chief doctor is scheduled for months ahead
- The clinic moved to a new building, but despite the authority of the owner, it was not possible to load it with customers
Tasks:
- Solving problems with the customer flow of the clinic
- Developing and launching a new website
- Building a solid and recognizable brand
Solution
To build advertising to interact with the consumer all the time while they choose a clinic
To develop a unified positioning concept that unites all advertising and sets a single direction
To release ads constantly and not occasionally
To divide the information flows so that a person sees only the data suitable for their level of awareness
Results
- The revenue increased by 40% during the first year of work and twice by the end of the third year
- The clinic is 100% loaded. Doctors have a queue for three months
- The share of high-margin services is constantly growing, increasing the average check and increasing profits