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Developed a brand and materials to promote the suburban village in the premium segment
Client:
Geneva District
Country:
Russia
Professional field:
Real estate
About the client
  • At the time of the application, the district was only a plan
  • Detached housing with private land plots
  • The community is planned near a body of water near the city
Tasks:
  • Developing a strategy and understanding the basics of promoting the neighborhood
  • Developing branding and creative promo concept
  • Achieving brand awareness among the residents of the city
Solution
The name has to reflect the concept of the community. Geneva Club Village was perfect
The idea of a «European» town is designed for emotional response
The meaning of a lock in the logo is reliability and durability
We developed a creative concept and prepared materials for two advertising campaigns
Results
  • The brand stood out from the competition with an original emotional presentation
  • Interested residents from the city bought a house at the price of a city apartment
  • We provided the customer's sales department with work
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