Organized a continuous flow of requests from the Internet and increased the budget return by 60%
Client:
Non-Boring Finance Consulting Bureau
Country:
RussiaProfessional field:
Consulting services
About the client
- The business started its journey with online courses
- Now Non-Boring Finance provides an outsourced finance director
- The company needed a partner who would manage paid traffic online
Tasks:
- To increase the existing marketing activities effectiveness
- To find a new audience interested in purchasing online courses
- To increase the number of leads from potential customers
Solution
Setting up analytics and planning advertising campaigns
Expanding the number of advertising channels used
Creating the content for new webinars about finances and management accounting
In advertising messages, expanding the wording of the problems that the company solves as much as possible
Results
- Non-Boring Finance has grown in profit by ten times and by 2.5 times in revenue in 3 years
- We built a marketing system and the overall architecture of advertising channels and implemented analytics for transparent management
- We have fully assumed responsibility for managing paid traffic aimed at generating applications for the sales department
- We have reduced the cost of leads from the management newsletter by two times
- Increased the overall return on the advertising budget by 60%