Made a quarterly sales plan for 2 months
Client:
«Alvin» Air Conditioners
Country:
RussiaProfessional field:
Air conditioners for for household use
About the client
- The client produces advanced household air conditioners
- The product was ready, but the customer had no idea how to bring it to market
- We worked directly with the management. The marketing department of the company did not participate
Tasks:
- To conduct research and develop a marketing strategy
- To bring the product to market and set the price
- To develop an advertising campaign aimed at raising awareness about the product
Solution
Based on the customer analysis, we were able to set the price for air conditioners and determine the target audience
We conducted a study of consumers and found out the main factors of choice
Developed a promotion strategy, formed the brand positioning of the product and its price
Determined the place where to promote the product and in what ways
Results
- We have achieved a high product awareness — people began to associate it with the Alvin company
- Completed the sales plan in two months instead of the planned three
- We made an accurate understanding of the target market and helped the company to further develop and promote new products