More than 100 requests per day for a luxury restaurants chain in Bahrain
Client:
«Sevens Holding SPC»
Country:
BahrainProfessional field:
Restaurant chain — OPA BAHRAIN, BAGATELLE, STAGE
Features
- We encountered a lengthy content coordination process with the head office, which included numerous strict rules and frameworks.
- It's important to acknowledge that restaurant visits are often impulsive decisions, and our analytics system must be attuned to this fact.
- In addition, active involvement in the development of promotional activities is imperative.
Tasks:
- Our tasks encompassed organizing photo and video shoots, producing high-quality videography content for top restaurants and nightclubs, all within the confines of strict guidelines.
- We were also responsible for generating leads from social networks.
Solution
We seamlessly integrated the CRM system with both the advertising account and WhatsApp.
Our approach involved adapting the promotional strategies to align with the values and guidelines of the Sevens Holding SPA brand.
We developed advertising messages with the core idea that "Restaurants are about communication and socialization; it is not an idle lifestyle."
Upon investigation, we discovered that the majority of the audience resided in neighboring Saudi Arabia, prompting us to launch advertising campaigns targeted at both countries.
Results
- We established a call center staffed with Arabic-speaking employees, operating around the clock to process table reservation requests through various channels (calls, comments, direct messages).
- Additionally, we played a pivotal role in launching restaurants from the ground up and acquiring their initial customer base.
- Our efforts led to a remarkable transformation, taking us from zero applications to over 100 bookings every day.