Developed a visual identity for an American startup
Client:
«Opal»
Country:
USAProfessional field:
Webcam manufacturing
About the client
- Opal is an American startup that emerged in response to the heightened demand for webcams during the pandemic.
- Their inaugural product, the Opal C1 camera, boasts a Sony 4K sensor, high-quality video, and a contemporary design.
- Notably, this camera is constructed with less than 1% plastic, making it nearly entirely recyclable, and its packaging is 100% recyclable.
Tasks:
- To develop a modern visual identity that will convey brand values
- To make the company stand out and become a market leader in its niche
- To establish a creative guide for product presentation, packaging design, and website
Solution
We developed a website featuring high-tech animations to effectively showcase the brand's innovation and quality.
Additionally, our branding strategy effectively conveys the brand's core values, which include technological progress, high quality, and environmental friendliness.
The trending Apple-style design is designed to instantly resonate with buyers, eliciting an emotional desire to purchase the product.
Through the harmonious integration of packaging, website, and advertising materials, we've created a strong brand with a clear and impactful positioning in the market.
Results
- The brand's minimalistic design enables it to stand out among competitors, emphasizing technological efficiency and environmental consciousness.
- Having made a successful debut in December 2021 with its first camera, the brand is currently expanding its product line.
- Furthermore, a dedicated website has been launched for the sale of the inaugural Opal C1 camera model.