Exceeded the plan and increased loyalty to the company by 30%
Client:
«Kunde Lindström Group»
Country:
FinlandProfessional field:
Rent and maintenance of workwear and carpets for hallways
About the client
- An expert in the textile industry since 1848
- Presence in 24 countries worldwide and provides services to both large brands and small companies
- Customers include Danone, British American Tobacco, and others
Tasks:
- Generating 1,000 high-quality requests from organic search results
- Increasing the loyalty of potential customers
- Creating additional demand for the 'Workwear rental' segment
Solution
We divided the audience into distinct groups, carefully considering their needs and the factors influencing their choice of a specific segment.
We conducted tests, fine-tuned advertising settings, and implemented pixels and analytics.
Furthermore, we customized advertising messages and SEO articles to cater to each segment of the target audience.
As part of our strategy, we disabled mobile advertising for the audience aged 20-54 years and eliminated advertising on weekends.
Results
- We achieved a 30% increase in user awareness and heightened loyalty to Lindström services.
- Simultaneously, we managed to reduce the site's bounce rate by 15% and boost the average visit duration by 80%.
- Moreover, our efforts generated 1,031 applications from organic search results.