Rebranded and helped the health project stand out in an overheated market
Client:
«Pilot»
Country:
AustraliaProfessional field:
Men's health products
About the client
- Pilot produces a range of products aimed at aiding weight loss, enhancing immunity, and promoting overall health
- Pilot has developed a comprehensive system for addressing sleep-related issues, complete with accompanying support.
- There is an application and an online platform Pilot with consulting support of doctors
Tasks:
- Through a brand update, we aimed to distinguish Pilot from a crowded field of competitors.
- Our objective was to effectively communicate the brand's key strengths, including reliability, safety, a scientific approach, and comprehensive medical support.
- This initiative sought to attract both a new audience and individuals who were already acquainted with the brand.
Solution
We undertook a comprehensive rebranding and redesign of Pilot, with a specific focus on emphasizing the scientific approach to our product.
Our strategy included the incorporation of photographs and quotes from doctors and developers into our content.
Furthermore, we developed an extensive set of tools to establish a strong company image.
As part of this effort, we made significant changes to the logo, color palette, typography, packaging design, and interface elements.
Results
- We successfully conveyed the scientific approach behind our men's health products.
- This strategy allowed us to differentiate ourselves in the market and establish associations with stability and reliability.
- The outcome of these efforts was a 15% increase in the number of users and online platform requests.