Increased the demand for the American brand Solgar by 200%
Client:
«Solgar Inc»
Country:
USAProfessional field:
Natural dietary supplements
Problem
- Low trust in dietary supplements among consumers
- A need to differ from many low-quality products on the market
- Low number of content conversion in social media
Tasks:
- Increasing brand recognition among producers
- Forming the brand image as a producer of high-quality dietary supplements
- Improving the number of subscribers and their involvement
Solution
We discussed the brand's internal operations, delving into production intricacies, quality control at the factory, and showcasing the raw materials used in Solgar dietary supplements.
Our strategy involved transforming ordinary pharmacies into guarantors of Solgar product quality. Buyers can trust that they are purchasing genuine and certified dietary supplements.
To emphasize the importance of offline purchases in ensuring quality and preventing counterfeit products, we created a 'Where to Buy Solgar' section on social media featuring photos from various pharmacies.
Additionally, we established several ongoing content segments, including self-care tips, recommendations for a healthy lifestyle, and insights into the impact of vitamins on the body.
Results
- We achieved remarkable results, increasing the new audience by 250% on Instagram, 180% on YouTube, and 290% on Facebook.
- Furthermore, we significantly improved engagement across our social media accounts, witnessing a 650% increase.
- In addition, we experienced a surge in demand both on online marketplaces and at offline outlets, with a remarkable 200% growth.