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Bringing premium dentistry to market, and booked more than 80%
Client:
Swiss Dentistry
Country:
Russia
Professional field:
Dental clinic
About the client
  • Dentistry was created from scratch
  • The owner of the business is a dental surgeon, an extra-class specialist
  • Premium segment clinic
Tasks:
  • To develop a strong brand
  • To attract a wealthy audience to a band new clinic
  • To load the clinic with patients
Solution
We conducted marketing research to find out what is important for wealthy people when choosing a clinic
Participation in social events aimed at premium audiences became the basis in the first year of promotion
We have developed branding and positioning based on the image of an impeccable, unsurpassed perfectionists
Results
  • We achieved brand awareness in CA circles of more than 70%
  • Almost every wealthy person in the region knew about Swiss dentistry
  • The clinic was loaded by 80% — a high indicator for the premium segment
  • We have created a strong personal brand that helps the business to develop steadily and successfully
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