Our tourism advertising generates more than 700 monthly sales
Client:
Jordan Tourism Board - state organization
Country:
JordanProfessional field:
Tourism development
Problem
- No official social networks
- Practically absent online promotion and advertising from bloggers
- Insufficient digitized results
Tasks:
- To increase Jordan's popularity among tourists
- To raise recognizability of Jordan among the Europeans
- To launch a successful advertising campaign and bring new customers
Solution
We established brand positioning on social networks, introduced the Jordan brand, and successfully attracted a new audience of potential buyers.
Additionally, we initiated context advertising on Google in six languages to target tourists with an interest in the Middle East.
Furthermore, we organized monthly press releases for travel portals and prominent online magazines worldwide, sharing current events in the country.
We also arranged a PR tour of Jordan for journalists and bloggers, allowing them to showcase the country in the media, thereby increasing tourist interest.
Results
- Each month, our offers to visit Jordan reach 900,000 people.
- Of those, 70,000 individuals click on ads, engage with articles, and watch videos highlighting the most fascinating places and events.
- As a result, over 700 trips are booked every month through the landing page by visitors from our advertising efforts.