Generating monthly online sales for 300,000 euros for a cleaning company
Client:
«Alfa24»
Country:
GermanyProfessional field:
Cleaning company
About the client
- 25 years of cleaning experience in Germany
- More than 750 employees
- More than 1,100 clients from the hotel industry, government agencies, and commercial real estate
Tasks:
- Starting online sales of B2B services from scratch
- Making a landing page for advertising
- Advertising campaigns on Facebook and Google for the target audience
Solution
We conducted market research and identified B2B and B2C customer segments.
To effectively segment traffic, we created six pages, each dedicated to a specific service.
Additionally, we developed lead magnets tailored to each audience segment to minimize lead acquisition costs.
Subsequently, we initiated advertising campaigns on Facebook and Google to assess the profitability of each channel
Results
- We successfully launched a new landing page for advertising from FB and Google
- Helped the company to live through the hard times with the beginning of the coronavirus, when sales fell sharply
- We eached an additional 300,000 euros of turnover from online advertising alone in six months