Attracted more than 1,000 new donors and conducted more than 50 charity events
Client:
«Pure Hearts»
Country:
GeorgiaProfessional field:
Women's charity foundation
About the client
- Fundraising for the treatment of women and children with cancer was the primary goal.
- The client aimed to raise awareness about the foundation and its activities.
- The overall objective of the promotion was to boost funds collected for treatment.
Tasks:
- Activity: fundraising for the treatment of women and children with cancer.
- The client's goal was to draw attention to the foundation and its activities.
- The promotion aimed to increase the collection of funds for treatment.
Scheme of work:
Step #1:
We initiated the research of the target audience by analyzing data from the foundation's donors. This analysis encompassed statistics regarding age, gender, income, place of residence, and motivation. This data was crucial in gaining insights into those individuals most inclined towards charity and the reasons driving their interest.
Step #2:
Our findings indicated that individuals engage in charitable activities to experience a sense of value and discover new purpose in their lives. They aspire to embody qualities such as conscientiousness, kindness, attentiveness, and generosity – traits that align with the brand's values.
Step #3:
Furthermore, we conducted a comprehensive study of other charitable organizations, delving into their strategies for attracting new donors.
Solution
Based on our research and gathered data, we developed various visual components, including a logo, corporate identity, advertising materials, and merchandise.
Our audience research revealed that donors highly value showcasing their affiliation with the brand, particularly through items like T-shirts and tote bags.
The logo's main element draws inspiration from the Georgian flag, cleverly transformed into a symbol of a woman. This design, when repeated in patterns, represents a sense of unity.
The chosen primary colors, while tranquil, offer a measured contrast that highlights the organization's vibrant and positive image, evoking the desired associations.
Results
- We developed a cohesive visual code that precisely resonates with the target audience and conveys the core ideas.
- As a result, the fund has enhanced its standing and significantly increased its collection of financial and other forms of assistance.
- We successfully brought in over 1,000 new donors, enabling us to organize more than 50 charity events with their support.